C L I E N T H I G H L I G H T
Magenta Health
Family Medicine •. Toronto, Ontario • www.magentahealth.ca
“CHIME is our ‘Air Traffic Control’ system — it tells us the status of every room, every patient and every clinician.”
— Dr. Marco Lo, Co-founder, Owner & Physician at Magenta Health
About Magenta Health
Magenta Health is a network of modern family medicine clinics located in Toronto serving patients across Riverside, Midtown, and the Beaches neighbourhoods. Their team of experienced physicians and staff provide comprehensive primary care health services for individuals and families, supported by tech-enabled tools that make healthcare more accessible and convenient.
Key Challenges
Day-to-day clinic flow and patient management
Using their physical office space (waiting rooms, exam rooms, etc.) in an efficient way to deal with the large volume of patients.
Increasing clinic capacity & income
Getting more physicians and patients into the clinic without expanding or moving locations.
Reducing staffing and operating costs
Managing the cost of on-site support staff as well as their workload.
How CHIME helped Magenta Health
CHIME’s innovative, AI-powered platform — combined with dedicated hardware — enabled Magenta Health to achieve the following:
Dramatically reduced cost per appointment
After implementing CHIME, the clinic cut the effective cost per appointment from $17.67 to $8.14, saving more than 50% per visit.
Enabled smarter staffing & longer service hours
CHIME’s features (like automated check-in, patient wayfinding, room assignment, and mobile dashboards) allowed the clinic to extend operating hours and reorganize support staffing more effectively, while reducing overall payroll costs.
Reduced administrative & support-staff workload
CHIME makes staff work more efficiently by automating tasks, reducing downtime between duties, and guiding next steps in real time which has reduced the need for full-time support staff equivalents by up to 1–2 FTE.
Doubled patient capacity
The clinic increased its monthly appointment volume from about 1,500 to 3,000 without adding exam rooms or lengthening individual appointments, supporting higher throughput and better resource utilization. 
Improved utilization of clinic space & physician time
Through tools such as room sharing and flexible scheduling, more physicians could see patients simultaneously without needing additional rooms, optimizing facility usage.
Provided operational insight & automation
Features like automated rooming, patient self check-in kiosks, and centralized task coordination helped eliminate manual bottlenecks and improved real-time communication across staff.