C L I E N T H I G H L I G H T
Queen Square Doctors & Family Health Team
Family Health Team •. Brampton, Ontario • queensquarehealth.ca
“CHIME has been the biggest improvement that Queen Square has ever made.”
— Shelly Medeiros, Director of Operations
About Queen Square Doctors & Family Health Team
We’ve been providing primary care in Brampton since 1964. The Family Health Team was established in 2011, partnering with Queen Square Doctors to enhance access to high-quality, collaborative healthcare. Our team includes physicians, NPs, RNs, RPNs, social workers, chiropodists, pharmacists, dietitians, and occupational therapists, all supported by a dedicated administrative and leadership team who collectively care for 30,000+ patients.
Reasons for adopting CHIME
As a large and busy primary care clinic in Brampton, Ontario, we were interested in CHIME primarily as a way to address rising overhead costs and growing operational inefficiencies. Like other primary care clinics in Ontario we faced the same financial pressures, increased operational demands, and challenges meeting the competing expectations of patients, clinicians, and government. Specifically, our clinic was facing:
High overhead costs
With payroll exceeding 50% of total clinic expenses, limiting administrative support and physician efficiency. We thought the CHIME could address this by tackling one of the root causes: manual, labour-intensive workflows for patient check-in, rooming, and room turnover that required large numbers of receptionists and “runners”.
Inefficient use of physical clinic space
High-volume physicians required multiple exam rooms simultaneously, constraining growth without renovation. The challenge — which we put in front of CHIME — was how to tackle this issue without compromising patient care, increasing costs, or diminishing the staff and physician experience.
Patient dissatisfaction during peak times
These issues were visible, stressful, and difficult for staff to manage in real time as they often stemmed less from clinical care and more from operational bottlenecks: long and unpredictable phone wait times; front-desk congestion; patient anxiety around their wait times. These were all issues that we were eager for CHIME to tackle.
Results & Highlights
CHIME’s innovative, AI-powered platform — combined with dedicated hardware — enabled Magenta Health to achieve the following:
Large & Measurable Financial Impact
$160,000+ in annualized cost savings identified within three months
500%+ annual ROI, with CHIME costing ~$30,000/year and returning at least $5 for every $1 invested
Savings achieved primarily through automation of reception and runner workflows
Automation that Scaled Clinic Operations
87% of patients self-checked in via kiosks
94% of patients were automatically roomed
Automation handled routine cases while escalating edge cases to staff
Enabled staff redeployment and a 12% increase in weekly administrative task completion
Improved Experience for Staff & Patients
4 out of 5 staff reported reduced daily stress
Physicians reported better ability to stay on time and smoother patient flow
~75% of patients were happy or very happy with kiosk check-in
~80% of patients found wait-time visibility useful or very useful
Our Biggest Challenge was…
Adopting new technology is always difficult and we did face some challenges in implementing CHIME. However, the single biggest challenge we faced was not the technology itself, but managing rapid, clinic-wide change in a live, high-volume environment.
Implementing CHIME required staff and physicians to fundamentally change long-established workflows for patient check-in, rooming, and task coordination while continuing to deliver uninterrupted care during peak periods. The clinic also had to carefully manage patient expectations, particularly for those less comfortable with self-service kiosks, to avoid frustration or confusion.
An accelerated, all-at-once rollout increased short-term risk but ultimately proved successful due to strong physician leadership and clear accountability. Once staff moved through the initial transition period, adoption stabilized quickly and the operational benefits became evident.